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YouTube

Though many of us still think of YouTube as a website, it is also a very successful app. This is true on mobile devices, but also on connected TVs – earlier this year, Samsung announced that YouTube was one of the 5 most popular apps in its TV Apps Store.

This market isn’t as small as you may think; over 5 million apps have been downloaded through Samsung TV Apps platform in just a year. As a result, YouTube has changed and adapted itself to this growing market opportunity.

This is true of features and interface, which are increasingly compatible with a “Leanback” experience – especially on Google TVs.

But this evolution is also influencing YouTube’s offer, as the platform closed a flurry of deals with movie studios, celebrities and other TV content producers to attract professional, premium content to the platform. From “Movies” to “Channels”, YouTube may well be your next TV.