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2. Shelby.tv

Shelby.tv may only be a few months old, but we’ve already written about it quite a few times; no later than today, we listed it as one of the companies that are building the future of social video.

So what does Shelby.tv do? A TechStars startup, it gathers all the videos your friends are posting on social networks, and lets you watch them very easily. Beyond simplicity, its best asset could well be its design – here’s what the iOS app looks like if you haven’t tested it yet:



➤  Shelby.tv, via the App Store